At NationsBank Corp., there are no employees. But there are plenty of associates, about 100,000 of them.

Since 1981, the Charlotte, N.C., banking company has used the term "associate" to describe all workers, from the teller to the chief executive officer.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.