Wincor Nixdorf is the third-largest supplier of automated teller machines in the world and the second-largest in Europe, but most bankers in the United States have probably never heard of it.

The German company, whose name was changed from the more familiar Siemens Nixdorf at the start of the year, is aiming to raise its profile, however. Its new corporate owners are American, and their goal is to build on the company's 2% share of the U.S. ATM market until it is the nation's second-largest provider.

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