Wood Logan Cos., which markets the North American Funds and Venture annuities, is putting more manpower behind its marketing efforts.
The investment products marketing firm recently hired two executives to fill a position vacated by Paul Widzowski, who left the Old Greenwich, Conn., company earlier this year.
Matthew Schiffman was appointed director of marketing last month and Joseph B. Harding was named national sales manager in charge of bank marketing in June.
Mr. Harding was wooed away from Liberty Securities Corp., part of the bank group at the Liberty Mutual Insurance Co. At Liberty, he was executive vice president and national sales manager.
In his new post, he manages the firm's relationships with banks that distribute the North American Funds and the Venture annuities.
Banks that carry Wood Logan's investment products include Boatmen's Bancshares, Chemical Bank, and KeyCorp. The company also markets its mutual funds and annuities through marketing firms, such as Invest Financial Services Corp. and PrimeVest Financial Services, which in turn sell through banks.
Mr. Harding is also in charge of the bank wholesaling team, a sales force dedicated to marketing the company's products to banks.
Before he joined Liberty Securities, he was a senior vice president with Mutual Advisory Corp., which provides financial products and services to banks.
While Mr. Harding handles marketing to banks, Mr. Schiffman oversees marketing strategy for all Wood Logan's distribution outlets, which also include brokerage firms and financial planners.
He joined Wood Logan from Nicholas-Applegate Capital Management, where he was a vice president in charge of the New York metropolitan region.
Earlier in his career, Mr. Schiffman spent almost 10 years with PaineWebber, attaining the position of director of marketing for PaineWebber Asset Management.
Both men report to Robert Cassato, an executive vice president at the firm.