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With the start of a new year has come a flurry of personal financial management (PFM) announcements to whip banking customers into better financial health. (Image: Thinkstock)
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Regions Bank rolled out PFM tools from Geezeo to its online banking customers in January. To tease the new capabilities, like account aggregation and transaction categorization, the Birmingham, Ala.-based bank provided customers with pie charts of their transactions on their online banking home page.
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Generations Bank out of Seneca Falls, N.Y. announced new mobile apps that include the ability to aggregate outside financial accounts and add tags, notes or photos to transactions.
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Citi views the smaller details of online and mobile banking design as sometimes more important than being first with a feature set. One example: darkening the color of the internal scroll bar so that customers can better see their full account information.
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ImpulseSave, a Boston-based personal finance company, debuted an app designed to encourage online shoppers to abandon whimsical Amazon purchases in order to transfer money into their pre-established savings goals.
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Star Financial Bank out of Indiana rolled out PFM tools from MoneyDesktop.
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Banks and startups are creating tools that provide visual estimates of account balances for a certain period of time ahead based on items on the user's calendar data, such as upcoming bills.
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