New Tricks for Bank Websites
February 11, 2015 11:00 AM
Websites are the old dog compared with mobile, but www.yourbank.com still has some life left in it in some eyes. Here is a sampling of Web features lauded in a recent survey of 16 banks' sites.
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Websites Still Work
Web-based platforms still offer the most features for consumers to manage their accounts, and many consumers have not yet switched over to banking from their smartphones, the consulting firm Corporate Insight said after handing out its latest Bank Monitor Awards.
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Warning!
JPMorgan Chase added a feature that lets customers reply directly to a text or email alert, such as when their account is overdrawn or suspected fraud has occurred.
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And Speaking of Warnings ...
Capital One's site lets customers keep 90 days of alert history, the most of the banks surveyed.
(Image: Bloomberg News)
Simply Functional
BB&T in Winston-Salem, N.C., won kudos for its website's ease of use and ability to fill out applications online.
(Image: Bloomberg News)
Sales Pitch
Ally Bank, a large auto lender, included a listing of all its products and services on the part of its website accessible only to customers with a password. Most banks put such information on the public part of their sites, sometimes causing customers difficulty in switching back and forth.
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Best in Show
Citigroup is frequently known more for its credit cards and its investment bank than its retail-branch network. But Citi's consumer website won the most awards from Corporate Insight, based on ease of use, number of features and other factors.
(Image: Bloomberg News)
Self-Service
Bank of America, as well as Citigroup, were praised by Corporate Insight for giving customers the ability to handle many banking functions themselves online, such as requesting statements or copies of checks.
(Image: Bloomberg News)
Nothing Like Clarity
TD Bank won top marks for clear presentation of account balances and pending transactions.
(Image: Bloomberg News)
