Salesforce Customer360

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Banking customers are experiencing hardship like never before. Now is the time for banks and lenders to proactively reach out to customers and bring them back to financial wellness. Salesforce helps banks and lenders become the bridge to economic recovery for those who need it now more than ever. Amelia Guertin, Industries Product Marketing, Banking & Lending, Salesforce demonstrates how banks can leverage Salesforce Financial Services Cloud and the Customer360 Platform to:
  • Identify customers that are at-risk of defaulting on their consumer loan.
  • Add customers to a marketing cloud outreach campaign to communicate and provide education on financing options.
  • Enable customers to request relief on their finances through an online community.

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