Financial institutions have a long history of leveraging expert providers as outsourced resources for their ATM services. However, empirical evidence of the efficacy of an ATM outsourcing strategy has been lacking - until now. PG Research & Advisory Services recently conducted an independent study into the state of the ATM outsourcing market to find out how financial institutions view ATM outsourcing and what role it plays in distribution strategies around retail financial services.
Financial institutions of all types and sizes were interviewed to examine their ATM management practices and attitudes towards leveraging their ATM channel in support of brand expansion, competitive services and branch transformation activities. Hear from Patricia Hewitt, CEO of PGRA, as she reveals the findings and David McCrary, EVP - Product Management & Innovation at Cardtronics, discussing the trends in today’s market and the alternative ATM distribution strategies available to banks.
- How institutions are leveraging their ATM channel in support of over-arching distribution strategies
- How ATM outsourcing impacts these strategies
- Best practices and evaluation criteria for ATM outsourcing
- How ATM outsourcing is helping to shape retail distribution strategies for the future