KENSINGTON, Md. – Signal Financial FCU said it has increased the signature debit usage of its cardholding members by 80% through CO-OP Financial Services’ Revelation, a Web-based tool that gives it the ability to analyze cardholder transaction data.
Revelation enables the $285 million credit union to find usage patterns to help it better understand its members’ habits, improve marketing effectiveness, and increase both member loyalty and revenue.
Revelation is part of CO-OP Preferred, the new turnkey option from CO-OP Ad Lab. Under this program, CO-OP Financial handles the creation of the campaign, identifies the target group, produces all campaign elements, including customized campaign artwork, then prints and mails materials, sends the incentive to the qualifying cardholders, and provides final analysis of the results.
As a CO-OP Revelation client, Signal Financial was able to know who its underperforming signature debit users were. The CO-OP Preferred campaign specified those members who were using their debit cards for five or less signature transactions per month.
Signal Financial formerly was known as Washington Telephone Workers FCU.
