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Dr. Eldar Shafir

William Stewart Tod Professor of Psychology and Public Affairs, PRINCETON UNIVERSITY

Eldar Shafir is the William Stewart Tod Professor of Psychology and Public Affairs at Princeton University, and co-founder and scientific director at ideas42, a social science R&D lab. His current research focuses on decision-making in contexts of poverty and on the application of behavioral research to policy.He �recently received a Guggenheim Fellowship.� In January 2012, he was appointed by President Barack Obama to the President�s Advisory Council on Financial Capability. He recently edited a book called The Behavioral Foundations of Public Policy (2012). His book, Scarcity: Why Having Too Little Means So Much, co-authored with Sendhil Mullainathan.