In her role as the General Manager of data products and services at Canada Post, Alexis is responsible for the commercialization of Canada Post’s Data assets. Through the development of geo-spatial targeting tools, address-based list, license, web-service offerings and delivery of analytic consulting services, Alexis’ team enables businesses both large and small with the power of Canada Post’s location intelligence and unique consumer data. Prior to joining Canada Post, Alexis has led senior level client and agency teams, applying her skills in CRM and Marketing Strategy in the retail, telecommunication, energy and financial services industries for companies such as GTE, Centrica, Ford, Scotiabank, Sears and Bell. With experience in both Canada and US on analytic and technology assignments, Alexis has blended research, segmentation, modeling and CRM technologies to deliver improved customer experiences and revenues.
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Independent and authoritative analysis and perspective for the banking industry