Allison Snow is an accomplished B2B marketing expert, having served in leadership, sales enablement, and revenue marketing roles as a practitioner. She has held senior positions with technology firms of various sizes, from a billion-dollar global IT consultancy to private-equity backed software companies.Analytical and curious, Allison has always thrived on the metrics of B2B marketing, and she is captivated by insights-based, data-driven marketing measurement and decision-making. Her research agenda focuses on managing and harnessing data masterfully to power harmonious customer experiences, monitor and illustrate marketing performance, and forecast outcomes reliably. She helps Forrester's B2B Marketing clients make sense of the myriad technologies that power the revenue marketing engine; build their technology stacks to respond to the changing landscape in the age of the customer; and align message, content, and cadence against modern, nonlinear buyers' journeys being conducted across devices and channels.Previous Work ExperiencePrior to Forrester, Allison spent two years as director of revenue marketing at PeopleFluent, where she evolved campaigns to a customer life-cycle engagement strategy. Previously, she joined Liaison International to lead the 20-year-old company's first marketing organization, where she and her team focused on expansion into an entirely new market segment.EducationAllison has a Bachelor of Arts in international relations from Boston University and an MBA from Simmons College in Boston, Massachusetts.
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Independent and authoritative analysis and perspective for the banking industry