Dawn Wagenaar is a principal of Ingenuity Marketing Group LLC; a firm focused on helping professional service providers market and sell their services better. Since 1992, Ingenuity Marketing has been helping CPAs, attorneys, financial service professionals, engineers, consultants and other professionals develop their practices by:Developing powerful and targeted marketing strategies, positions and brandsResearching opportunities and recommending new lines of service and niche marketsCreating and implementing marketing and sales tactics that showcase our clients expertise, including fresh brands, websites, collateral materials and PRTraining and coaching professional service providers in practice / business development, leadership, effectiveness and sales skillsWagenaar has worked in professional service marketing since 1993 when she began coordinating marketing programs for a regional office of a large national insurance and financial services company. Since then she has directed the marketing efforts of a small local and a large regional CPA firm. Wagenaar has a Bachelor of Arts degree from Augsburg College in Minneapolis as well as a Master of Arts in Educational Leadership from the University of St. Thomas in St. Paul, Minnesota. She is a member of the Edina Chamber of Commerce, member of the Legal Marketing Association, Past Chair of the AAM Conference Committee of the Association for Accounting Marketing (AAM), current Member-At-Large for AAM National Board of Directors, President for AAM Minnesota. She is also co-founder of a womans networking group called Women In Networking.
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Independent and authoritative analysis and perspective for the banking industry