Ed Unrau

Manager of Customer InformationCustomer Analytics COE

Mr. Unrau is currently a manager in Customer Analytics Centre of Excellence division playing a central role guiding Canadian Tire’s transition to becoming a more data driven and customer-centric organization. He was very involved in assembling and selling the business case to do customer data integration and represented the business on the first phase implementation. Mr. Unrau is now working to enable customer-centric insights and analytics for retailing as well as having business ownership for the customer centric infrastructure and stewardship. He has worked for Canadian Tire over 20 years in many different roles within Operations, IT, Finance, Modelling and Analytics, Credit Risk and Marketing. Mr. Unrau has a degree in Economics and is a Certified Management Accountant (CMA).

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