Joe Book is Director of eMarketing Research and Education at ExactTarget, the global leader in Software as a Service (SaaS) solutions for cross-channel digital marketing leveraging the combined strengths of Email, Mobile, Social Media and Websites. \r\nWith more than 35 years of experience in data-driven marketing, Joe teaches organizations how to use customer data, digital media and marketing automation technology to deliver relevant information, offers and invitations personalized to the needs of individual customers. \r\nHe is one of the most engaging and highly-rated speakers in the country because his presentations are packed with current research and Best-in-Class examples of BtoB and BtoC companies that are using digital marketing to attract, engage and retain customers. \r\nBook is a 1976 graduate of the University of Illinois where he earned a B.S. in Marketing Communications. He is a member of the Direct Marketing Association and the Business Marketing Association, and has been recognized by the Sales Lead Management Association as one of the top 50 most influential people in sales lead management.
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Independent and authoritative analysis and perspective for the banking industry