JR Yasgur is an industry thought leader and the Senior Vice President, Global Data Strategy and Operations at Sony Pictures Entertainment. Ms. Yasgur is responsible for SPE�s intellectual property master and operational data management program. Ms. Yasgur leads strategic data initiatives and implements studio-wide data governance best practices to enable emergent digital business models, operational efficiencies, and improved content discovery. Ms. Yasgur promotes glass-to-glass visibility to expose content for discoverability, mass personalization, and monetization leveraging data-driven insights. Ms. Yasgur is involved with industry-wide initiatives to define future standards and is the co-inventor of two patents for metadata management.
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