Kevin Levitt is a Senior Vice President at comScore, Inc. and leads the companys financial services practice. His team is responsible for consulting to Global Fortune 500 firms within the Financial Services industry. The team specializes in analyzing business intelligence and consumer research to drive more effective digital strategies related to clients online and moble acquisition, retention and servicing goals. Clients include leading retail banks, credit card issuers, brokerages, and insurance carriers. Additionally, the team manages comScores relationships with over 60 of the top equity research and investment banking firms on Wall Street.\r\nPrior to joining comScore, Kevin held various sales and marketing roles at two Internet ventures. Prior to these positions, Kevin worked for Octagon, part of The Interpublic Group of Companies, as a sports marketing consultant developing and implementing marketing programs for IBM and AT&T in support of their sponsorships of the 2000 Olympic Games in Sydney, Australia.\r\nKevin holds a B.A. from American University in Washington, DC and an M.B.A. from the R.H. Smith School of Business at the University of Maryland.
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Independent and authoritative analysis and perspective for the banking industry