Monica Mullen is Principal Solutions Marketing Manager for Informatica Corporation's Information Quality Solutions. Monica has 25+ years of marketing experience, with 15 in B2B tech marketing, identifying high-value analytic business solutions for the public and private sectors.� Currently, she is all about the Total Customer Relationship. She believes that today’s global organizations need to make decisions quickly; that the customer is in control; and that the margins for error continue get tighter. She’s observed industry leaders who realize the immense value of their data as a strategic asset are also the first to capitalize on changing conditions. They arm front-line staff, back office employees and executives with insights to confidently move toward the best result, regardless of the challenge. And in doing so, they iterate and improve, build stronger customer relationships and enhance their overall efficiency and effectiveness. Connect with Monica on LinkedIn or follow her on Twitter at @monica1mullen.
Like what you see? Make sure you're getting it all
Independent and authoritative analysis and perspective for the banking industry