Steve Scruton has been senior vice president of sales and marketing since 1996 for MITI Prospecting Solutions, a company that is focused on providing the best and most effective multichannel prospecting and acquisition solutions in the industry. Scruton has worked in the data/database marketing industry for 11 years, concentrating on consumer data. He has more than eight years of credit-based experience, and has developed a strong background in credit card, retail banking, finance and insurance database marketing applications. He has developed large scale prospecting solutions for companies such as First Union, CENTEX, The Money Store, Wells Fargo and Nationwide Insurance.
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Independent and authoritative analysis and perspective for the banking industry