JACKSONVILLE, Fla. 121 Financial CU used the latest video technology in the form of a helicopter drone to identify and record the location and facilities of each of its Jacksonville branches for a series of online videos and television commercials.
4th Dimension Studios, a video production company, filmed the series using its helicopter drone to fly over and around each of the credit union’s branches.
The footage, which begins with a slow, frontal approach toward the front door of each individual branch, originally was designed to help potential members identify the location of the branch in the credit union’s television commercials. The spots then take the viewer inside to the lobby to hear testimonials from 121 Financial members from that branch.
Cindy Breslin, vice president of marketing for 121 Financial, thought the footage was so unique, it should be incorporated into the credit union’s website where location and contact information is listed for each branch. “This way, prospective members not only get information on a branch near them, they can actually see what the branch looks like,” she said.
Chris Fanning, a partner with his father in 4th Dimension Studios, is the only owner of a video production company who has a helicopter drone in Northeast Florida. He actually has two a smaller drone and a larger one about the size of a coffee table. In addition to being a video producer, Fanning is a licensed pilot, which allows him to fly the drone at various altitudes.
