TREVOSE, Penn. – TruMark Financial CU this month began airing three TV commercials in the Philadelphia market that contrast the credit union with the big banks leadership at their customers' expense – a sore spot for many consumers.
The onset of the campaign comes after the $1.3 billion credit union conducted a poll of 1,050 households and found that 40% said they were "very concerned" about big bank executives receiving excessive compensation. More than one-third of those polled expressed concern over big banks closing credit card lines and raising credit card interest rates.
TruMark Financial said its public awareness campaign is designed to reinforce the benefits of switching to the credit union – no hidden fees, competitive rates, and superior service. To complement the TV commercials, a series of radio commercials are airing on various Philadelphia area stations, billboards are in place throughout southeastern Pennsylvania and ads are displayed on bus sides.
The commercials will continue running over a nine-week period and the billboards will remain in high-traffic areas for six months. While each spot is unique, the underlying message is the same: TruMark Financial is focused on its members. "At TruMark Financial it's about you. Your family. Your money. No bailouts. No greed. No hassles," proclaims one radio commercial.
