ROMEOVILLE, Ill. – Argonne CU has rolled out IMN’s new Credit Union On electronic communication and newsletter system.
The company said the e-communication solution allows the $250 million credit union to deploy e-newsletter programs containing rich, relevant content designed to engage and educate members and to generate leads for cross-selling opportunities. E-newsletters are customized according to each credit union’s branding and messaging and include financial and lifestyle content tailored to their products and services, delivering superior response rates over "e-mail blasting" or one-time mailings.
Credit Union On offers several ways for institutions to engage those who are unlikely to visit branches, as well as members of the youth demographic, 64% of whom spend more than 10 hours a week on the Internet. E-newsletters replace traditional paper newsletters, thus distributing the credit union's content through preferred channels of communication while supporting green initiatives. Members and prospects can access e-newsletters any time from their mobile devices and share content with their social networks.
IMN said Northwest Community CU, in Eugene, Ill., also has begun using the system.
IMN is based in Waltham, Mass.
