BOSTON-NeoSaej, a developer of online auction marketplaces, has rolled out MoneyAisle.com, "the first and only website where banks competitively bid for customers through live, secure auctions."
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According to the company, the site will feature a competition among banks in "real-time to meet each consumer's specific banking needs until one bank remains. The unique MoneyAisle platform has already become an attractive offering for small and mid-sized banks. Without the high costs of customer acquisition, banks are able to access a large market of potential customers from across the United States."
