VINELAND, N.J. – Bay Atlantic has contracted with On Your Way to provide it with the company’s Generation Y marketing program.
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On Your Way said it offers a fresh, comprehensive approach to marketing to young adults.
“We already have a youth program and a teen program in place, but we were lacking in this age group,” said Carol Muessig, president of the $51-million credit union. “We find this age bracket is struggling with the current economic climate, student lending and basic financial needs.”
