DENVER – Bellco CU unveiled a new look and also a new rewards program for its Visa Platinum Rewards Credit Card to celebrate the active Colorado lifestyle featuring outdoor images captured by local Colorado photographers.
The new credit card program offers cardholders triple ScoreCard Bonus Points on sporting goods, recreation, fitness and other purchases. In addition, double-rewards points are available on recurring expenses such as gasoline, as well as cell phone and Internet bills.
“Whether it’s hitting the slopes in the winter or biking during the summer, Colorado is home to millions of people who are enthusiastic about the outdoors, and Bellco is committed to helping all of us take full advantage of what makes our state so special,” said Deirdra O'Gorman, vice president of customer relationship management at the $2-billion credit union.
Bellco’s new credit card designs showcase photographs of Colorado landscapes, including:
• Moonrise at Denver International Airport by Teri Virbickis
• Bear Lake in Rocky Mountain National Park by Clemy Dalfonso
• Fall Colors Changing in an Aspen Grove by Greg Onofrio
The photographs were selected in December 2011 from more than 135 images submitted as part of Bellco’s Uniquely Colorado photo contest. The public can view the award-winning images on Bellco’s Facebook profile.
Beginning in January, cardholders automatically earn triple or double points from qualified merchants. No additional paperwork is required; extra points are automatically added to each cardholders account without the need to save receipts or log purchases. Online registration is required to review reward accounts and track accumulated points.
