ONTARIO, Calif. The California and Nevada Credit Union Leagues have launched a new business unit, Image Arc Marketing Services a creative marketing firm to serve and assist member credit unions, affiliates, and business partners.
Among the services Image Arc will offer are graphic design, copywriting, annual reports, direct mail, newsletters, e-blasts, logo and brand development, brochures, and video spots. The Leagues said Image Arc will combine the expertise of their in-house creative team with design strategies to help clients with all aspects of their business initiatives.
“The Leagues recognized the need to offer professional marketing services to their member credit unions to help them succeed and thrive,” said Carol Payne, vice president of communications and marketing. “Image Arc will offer services that may be customized to a credit union’s needs and budget whether it is a small credit union seeking resources to produce creative campaigns and collateral or a larger credit union in need of adjunct marketing support.”
George Sun, the Leagues’ new external marketing and member communications manager, will serve as manager of Image Arc Marketing Services. Sun has more than 14 years of experience in the credit union industry. He is a former Leagues publications specialist and writer, and served for seven years in consumer business development for Baxter Credit Union.
