TUSCALOOSA, Ala. – Seeking to leverage some of the negative publicity surrounding banks, Alabama Credit Union has rolled out a new ad campaign themed, “You Are Alabama. We Are Your Credit Union.”
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CEO Steve Swofford said the strategy “is to get the message out that Alabamians don’t have to stay with banks because they have an excellent alternative.”
“Credit unions have been standing quietly in the shadows of the banks for decades,” said Swofford. “Many people don’t understand what a credit union is. And most don’t know how easy it is to join one. But as banks continue to lose the peoples’ trust, credit unions have a golden opportunity to make ourselves known.”
The $360-million credit union serves 43,000 members.
