WEST PALM BEACH, Fla.–In outlining their objectives for 2012, credit unions said their focus will be on credit cards and operational efficiency. The comments are offered as part of a series on CUJournal.com highlighting plans for the New Year.
Michael Poulos, CEO of Michigan First CU in Lathrup Village, Mich., said that is where the $650-million credit union’s early loan efforts will go.
Evan Clark, CEO of the $260-million Department of Commerce FCU in Washington, saw loan activity tick up in the final quarter of 2011 and does not want to miss an opportunity. “We want to keep that momentum going in 2012,” he said, adding the focus will be on the overall loan portfolio.
Tommy Cobb CEO of the $54-million Tuscaloosa CU in Tuscaloosa, Ala., plans to grow the credit union through channels that don’t take a great deal of overhead. “We’ll push e-channels like mobile phone apps and online lending, a new 24-hour call center via CO-OP Financial Services, and indirect lending.”
At the $85-million Omega FCU in Pittsburgh, the No. 1 project for 2012 is redesigning the CU’s website, which will include incorporating mobile banking in Q1 and automated lending in Q2-Q3, said CEO Troy Garvin.
