FERNDALE, Mich. – Credit Union ONE has signed with Ingenix, an Ann Arbor-based digital marketing and design provider, to teach its employees classes in digital marketing and best practices for clients using new media technology to connect with customers and drive new business.
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The credit union’s employees will take the New Media Drivers License training, a course in digital marketing and new media taught by Ingenix CEO Derek Mehraban, who teaches the course at Michigan State University’s Department of Advertising, PR and Retailing.
The corporate version of the course brings the same digital marketing training from the classroom to the boardroom and represents a new service offering for the digital marketing firm.
