CU Difference Is Not A Trivial Pursuit
CANTON, Ohio-First Ohio Community FCU is hoping members' interest in movies, sports, and history will drive branch traffic and cross-sales.
The $25-million CU is playing its own version of Trivial Pursuit with members, asking them a new question each day of the week during May and June. Each time members answer correctly, they're entered into a drawing for a $25 Visa Gift Card that will be held the first week of July.
"We have Movie Monday and Trivial Tuesday," explained Sarah Sponaugle, marketing coordinator. "Each day of the week is a different question category."
Correct answers not only get members another drawing entry, they receive a colored Trivial Pursuit game piece to place on the game board they're given at the start of the contest. "Once they get all the pieces on their game board, they get another entry," Sponaugle said.
The 6,500-member First Ohio played the game last summer for one month, and more than 100 members played. "Members kept asking us to play the game again. So we brought it back-this time for two months," Sponaugle said.
The credit union writes each day's question on a dry erase board that is prominently positioned near the teller lines. They also place the question on their website and on their Facebook page. "This gives members an incentive to come visit us and it shows them our appreciation for their business. It's just a little something they look forward to and we have fun with."
During the game First Ohio is also entering members into a drawing for a $50 VISA Gift Card when they refer a friend.