CUDL Expands Into Canada

Published May 27, 2013, 9:08 a.m. EDT

Updated August 26, 2020, 10:18 p.m. EDT

1 Min Read

ONTARIO, Calif.-CU Direct's CUDL brand has expanded operations into Canada.

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CUDL has launched Auto Premier, based in Montreal, Quebec, which leverages CUDL products and technology to provide automotive web strategies and solutions to the Canadian credit union marketplace.

The company has partnered with the Desjardins Group in developing the new auto research and buying website, eSpaceAuto.com.Desjardins Group, based in Levis, Quebec, serves 5.2 million members throughout Canada.

The credit union's new website, which incorporates the technology and e-tools used in CUDL's lending services solution, CUDL AutoSMART website program, connects its members to its more than 2,200 auto dealer and merchant partners throughout Quebec to shop for and buy their next vehicle.

"The first week-and-a-half the site was up it had 35,000 unique visitors and 25% accessed the site from their mobile device-pretty strong and important numbers," said Tony Boutelle, president and CEO of CU Direct. "We have a great deal of mobile functionality on this new website."

Ray Birch

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