Discover Financial To Sponsor College Football’s Orange Bowl

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MIAMI – Discover Financial Services said it has agreed to be the title sponsor for the 2011-2014 Orange Bowl games and the 2013 BCS National Championship Game.

Under the partnership, Discover will replace FedEx as the game’s chief sponsor and will be the official card of the Orange Bowl and the Bowl Championship Series. The Orange Bowl will be known as the Discover Orange Bowl.

Discover is the parent of PULSE EFT, an ATM network for more than 2,500 credit unions and banks.

The four-year deal includes the multimedia integration of Discover as part of ESPN's season-long college football coverage and marketing, according to a news release.

“Discover will be rewarding our card members all year long with exclusive benefits, including ticket offers and unique experiences at the Discover Orange Bowl,” said Harit Talwar, president of U.S. cards for Discover, in a news release.

The announcement puts to bed rumors that Hershey was close to a deal to be the event’s title sponsor.

The Discover Orange Bowl is one of five BCS bowl games played each year in four locations: South Florida, Pasadena, Calif., the Phoenix area and New Orleans. All of the games will be televised on ESPN as part of a new agreement.

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