Fibre FCU Adds On Your Way Youth Marketing Pitch

Published September 25, 2011, 11:46 a.m. EDT

Updated August 26, 2020, 11:14 p.m. EDT

1 Min Read

LONGVIEW, Wash. – Fibre FCU has signed with On Your Way to provide it with the company’s Generation Y marketing program.

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On Your Way said it offers a fresh, comprehensive approach to marketing to young adults.

“On Your Way offers a comprehensive site designed to attract folks 30 years and younger. Our internal resources are too limited to design and develop a web presence specifically for this group,” said Lesley Carrell, senior vice president, marketing, for the $730-million credit union.

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