Filene Solution Aims To Boost Online Sales

MADISON, Wis. – The Filene Research Institute is partnering with digital strategy research firm Novarica with a new Digital Strategies program it said is designed to a enhance credit unions’ online sales.

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“Our research shows that online is now the primary research and shopping channel for a majority of consumers,” said Jason Milesko, Chief Impact Officer at Filene. “We want to enable credit unions to quickly adapt to consumers’ changing shopping behaviors, give them tactics to improve online visibility, and make their online shopping experience effortless for consumers.”

According to Filene, the program will help credit unions to use their online channels more effectively to attract members and retain loyalty with:

• Competitive benchmarking and online visibility assessment
• On-demand phone and e-mail support
• Briefs and reports
• Online training
• Best practices Webinars
• Access to an exclusive Filene Digital Strategy community

 


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