BIRMINGHAM/TALLAHASSEE – Consumers in Alabama and Florida will learn much more about the credit union difference in coming months thanks to the League of Southeastern CUs’ new $1.3-million cooperative advertising campaign.
The campaign kicked off this week, and 100 credit unions in both states are participating in the effort that uses TV, radio, billboards, online ads, and the tagline, “Credit unions: We’re giving banking a better name.” The ads direct consumers to
Consumers can compare the average rates between a credit union and a bank by viewing the “what’s better?” page. Real-time rate data from Datatrac provides the comparison information, which shows the credit union rate is better in almost every category. Consumers have a credit union search function on the website to make it easy to find a credit union near them.
The League of Southeastern Credit Unions said the genesis of the campaign is research that shows 60% of consumers don’t know what a credit union is. The campaign, geared toward Gen X, is designed to educate consumers about how credit unions are different than other financial institutions while saving their members millions of dollars each year.
“Since the economic meltdown in 2008, credit unions have focused on providing for their membership,” said LSCU President/CEO Patrick La Pine. “Credit unions are unique, in that any profit made is returned to members in the form of lower fees and better rates on loans and savings.”
