MADISON, Wis. — The National Credit Union Foundation has a new look and new shorthand name.
The organization Tuesday unveiled a new website and redesigned logo, which also introduced a new shorthand name.
From now on, instead of "NCUF," "the Foundation" will be used to refer to the organization in most cases.
"We are starting off the new year with a completely new look," said Executive Director Gigi Hyland in a statement. "As the Foundation has grown, this new identity is much more reflective of our philanthropic work in the credit union community. Also, we know credit unions love acronyms, but we realized that 'NCUF' and 'the Foundation' have the same amount of syllables and yet one was much more indicative of who we are."
NCUF's new logo symbolizes a murmuration, or a flying pack of starling birds, the organization said.
"The visual of a murmuration serves as a great metaphor for what the Foundation does," said Director of Communications Christopher Morris. "Through the power of collective action and our supporters' cooperative engagement, we work towards improving the financial lives of people through credit unions.
