Navy Fed Develops iPhone App For Mobile Banking

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VIENNA, Va. – Navy FCU yesterday announced the release of a free mobile banking app for the iPhone and iPod touch through EffectiveUI.

A unique feature within the iPhone app is the ability to receive an instant alert when interest rates change, which helps members track and decide when to apply for a loan. In addition, the credit union said members can use the application to quickly check and calculate currency exchanges, an important feature for those stationed overseas.

The app also provides users with an intuitive way to locate the closest branch locations and free ATMs, research rates, and calculate loan payments, as well as the functionality and strength of a full-fledged mobile banking service. Members can instantly check account balances, view recent transactions and transfer money.

"With an adoption rate of more than 10,000 downloads in the first two weeks of its availability, the application is helping enhance Navy Federal members' overall experience," said Julie Griffin, Navy Federal's vice president of eServices. "Without question, our commitment to a superior banking experience needed to transfer to our mobile application."

Navy Federal said it enlisted EffectiveUI's design and UX expertise to provide members with increased and intuitive access to their banking information. The companies worked together closely to ensure members' mobile banking experience not only is productive, but elegant and easy, as evidenced by the high user rating on Apple's App Store, they said.

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