PHILADELPHIA – Philadelphia FCU is the first customer of Select-A-Branch to introduce the company’s ADdirect, a direct marketing technology that allows credit unions, banks and other third-party advertisers to use SAB’s ATMs to target prospective customers through advertising.
ADdirect leverages the company’s patent-pending technology in order to combine BIN recognition, branded transaction screens and dynamic receipt generation in order to present integrated ad campaigns to cardholders of target markets.
Philadelphia FCU began using the service at the end of 2009 across the company’s Pennsylvania Turnpike locations. To date, ADdirect has delivered approximately 60,000 branded transactions and account-opening coupons on the credit union’s behalf. The ad campaign targets potential new members and refers them to a special tuition rewards website offer.
Select-A-Branch is based in King of Prussia, Penn.
