SAN ANTONIO—Security Service FCU has rolled out a new ad campaign in which two “quirky characters” named Jimmy and George who work as SSFCU employees attempt to shorten the credit union’s name to just “Service.”
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The ads show the duo breaking signage, painting a billboard and rearranging lobby furniture and more, all in the name of service. The brand awareness promotion targets consumers age 25-44 and was created by Proof Advertising, Austin, Texas. Supporting media include TV, radio, outdoor, and online, including a Facebook page with Jimmy and George, and an interactive online game and a landing page.
