Ardent Credit Union, formerly called Sb1 Federal Credit Union, will introduce a re-branding advertising campaign on Monday– an initiative that will include cable TV, online and digital venues.
"Since opening our doors in 1977 to the employees of SmithKline Corporation, now GlaxoSmithKline, our focus has always been on our members and our community," said Rob Werner, president and CEO of Ardent CU. "For nearly 40 years, as our members and community continue to evolve, so have we."
The Philadelphia-based credit union also recently expanded its reach to include the greater Philadelphia five-county region and has $629 million in assets.
"All of these exciting changes will allow us to continue to grow and advance," Werner added. "And now, as Ardent Credit Union, our new name and brand is the true representation of who we really are as a credit union, our outlook, and identity – one of focus, passion, determination, and commitment."
