DOVER, N.H. – RewardsNOW, a provider of customer loyalty programs for credit unions and banks, announced a $7.5 million investment from Edison Venture Fund.
RewardsNOW designs, implements and manages turnkey direct marketing and loyalty programs for the full range of financial services, including credit cards, debit cards, loans, deposits and online banking. It has 300 credit union and bank clients.
RewardsNOW CEO Steven VanFleet called the timing of this investment “perfect from a market perspective,” adding that RewardsNOW is seeing a strong resurgence in financial institutions seeking loyalty and reward solutions as the economy strengthens. “The investment will accelerate RewardsNOW’s ability to broadly expand its program capabilities and support to meet client needs,” VanFleet said.
The venture fund is based in Lawrenceville and has invested in 33 financial technology businesses.
