SPOKANE, Wash. Spokane Teachers CU has signed data miner IQR Consulting to review its cardholder segments and make recommendations for promotional campaigns.
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“We have a strategic plan in place for the growth of our credit card portfolio with very specific and aggressive milestones we want to hit,” said Danny Jones, director of remote services for the $1.6-billion credit union.
IQR said it will guide the development of three highly targeted marketing campaigns to run in the summer, fall and winter months of 2013.
The IQR contract was developed with the help of The Members Group, which is a part-owner of IQR.
