RANDOLPH, N.J. – Tri-CO FCU said it signed with On Your Way to implement the company’s web portal solution for engaging, educating and retaining Generation Y (ages 18-32) members and prospects.
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On Your Way, a fee-based service, offers a fresh, comprehensive approach to marketing to young adults.
“Tri-Co has seen member education as a top priority for years, whether it be for products, services or financial literacy,” said Michael Prettyman, president of the $150-million credit union. “On Your Way fits nicely with our philosophy of keeping education interactive, lively and straightforward.”
On Your Way is based in Dallas.
