TruMark Financial CU Adds Serverside’s Card Customization

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TREVOSE, Penn. – TruMark Financial CU has launched “Customize My Card,” a card customization service powered by the technology of Serverside Group.

Cardholders without images of their own can choose to upload one from a number of galleries provided by TruMark Financial, including animals, sports and scenic. The credit union is not charging cardholders for the service.

TruMark Financial has marketed the card program in a number of different ways, from newsletters and on-hold messages to e-mail campaigns, buck slips, and activity on Twitter and Facebook.


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