Wauna Ad Takes Advantage Of Banks' Sinking Fortunes

CLATSKANIE, Ore.-The $110-million Wauna Federal Credit Union found a creative way to express the credit union difference. In this newspaper ad, it takes advantage of plunging bank fortunes to note its stock remains as valuable as ever, and that it continues to grow. In text at the bottom of the ad it adds, "Wauna Federal Credit Union is a cooperative financial institution and does not have stock traded on Wall Street."

Processing Content

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER
Load More