What They're Saying About Each Other

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Top Marketing Complaints About Operations:

* Don't See Qualitative Value of Good Idea

* Overly Numbers Oriented

* Don't Recognize Often Don't Have The Staff Or Capabilities To Generate Those Numbers

Top Operations Complaints About Marketing:

* Don't Realize Why There's A Budget

* Don't Recognize Those Big Campaigns Require Support From The Backoffice

* Don't Recognize What The Board Wants

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