When They Feel Secure, Customers Use Thier Card More

Published May 07, 2012, 9:08 a.m. EDT

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Updated August 26, 2020, 10:53 p.m. EDT

1 Min Read

NEW YORK-When cardholders believe their payment method is more secure, they use it more.

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Research shows that to be the case, said Mark Rennie Davis, senior payments consultant at MasterCard Advisors, who said that bodes well for EMV.

Davis stated that issuer communication around the benefits of EMV will play a key role in the speed of chip card adoption. Consumer communication can benefit the financial services industry-address the security of the card, how to use it at POS, how to change the PIN..."All this will lead to increased revenue and lower fraud costs, we have seen this (in other countries)," he said.

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