Earned Wage Access

Earned wage access provider EarnIn, which historically has been known for direct-to-consumer EWA, is now offering a payroll software solution. The move comes as consumer advocate groups step up efforts for stricter regulation of the industry.

The number of states with earned wage access legislation doubled in 2025 with six states passing new laws. Connecticut regulators have been particularly strict, creating conflict between lenders and the government.

Fintechs are rolling out business financing tools that are packaged as buy now/pay later and earned wage access in the hopes of capturing momentum from the budding consumer finance industries.

Self Financial sees earned wage access as the perfect complement to its suite of credit building products. It's the latest example of EWA being paired with broader financial wellness products.

As more states pass legislation, it's become a challenge for firms to stay on top of compliance. Executives spoke with American Banker about their strategies.

Direct-to-consumer earned wage access provider EarnIn is rolling out Live Pay, a service that "streams" consumers' paychecks via a Visa card. It's a model banks could replicate.

12 states have laws governing earned wage access, also known as on-demand pay, and while many follow similar general guidelines, small – yet critical – distinctions are emerging with each new regulation.

Connecticut has set strict new rules for EWA providers; Louisiana's regulation is more aligned with existing state laws.

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