Ad Spending at Top Banks by Asset Size

Published March 10, 2004, 10:08 a.m. EST

Updated January 02, 1970, 9:08 a.m. EST

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Ad Spending at Top Banks by Asset Size

Ad Spending at Top Banks by Asset Size
2003 ad spending at banks. Dollars in thousands Published March 10, 2004
Related Table: Top-Dollar Breakdowns
Rank by asset size*		TV	Print	Total	Rank by TV and print ad spending		TV	Print	Total
1	Citigroup	$67,646	$59,980	$127,625	1	Capital One	$121,481	$8,215	$129,696
2	J.P. Morgan Chase	4,783	24,931	29,715	2	Citigroup	67,646	59,980	127,625
3	Bank of America	61,184	38,505	99,689	3	Bank One	69,788	46,074	115,862
4	Wells Fargo	2,953	23,115	26,068	4	Wachovia	69,369	42,026	111,395
5	Wachovia	69,369	42,026	111,395	5	Bank of America	61,184	38,505	99,689
6	Bank One	69,788	46,074	115,862	6	Washington Mutual	52,338	29,167	81,505
7	Washington Mutual	52,338	29,167	81,505	7	Fleet Bank	20,857	27,502	48,358
8	Fleet	20,857	27,502	48,358	8	Citizens R.I.	12,307	19,011	31,318
9	U.S. Bancorp	3,632	9,245	12,877	9	J.P. Morgan Chase	4,783	24,931	29,715
10	SunTrust	463	9,772	10,236	10	KeyCorp	3,836	25,102	28,938
11	National City	7,090	12,846	19,936	11	Wells Fargo	2,953	23,115	26,068
12	ABN Amro	0	5,870	5,870	12	ING	18,167	4,579	22,746
13	Bank of New York	0	4,642	4,642	13	UBS	161	20,476	20,637
14	Countrywide	0	2,742	2,742	14	National City	7,090	12,846	19,936
15	BB&T	1,349	2,049	3,398	15	World Savings	0	17,288	17,288
16	HSBC	0	13,224	13,224	16	Deutsche Bank	5,622	11,279	16,900
17	Fifth Third	4,097	6,713	10,809	17	PNC	3,284	12,897	16,181
18	KeyCorp	3,836	25,102	28,938	18	LaSalle	2,167	12,688	14,854
19	State Street	0	3,725	3,725	19	HSBC	0	13,224	13,224
20	Golden West	0	17,288	17,288	20	U.S. Bank	3,632	9,245	12,877
21	PNC	3,284	12,897	16,181	21	Commerce N.J.	4,389	8,255	12,643
22	MBNA	139	4,091	4,230	22	Fifth Third	4,097	6,713	10,809
23	Comerica	1,489	3,328	4,816	23	Royal Bank of Scotland	3,502	7,280	10,783
24	SouthTrust	72	6,159	6,231	24	SunTrust	463	9,772	10,236
25	M&T	514	5,201	5,715	25	Charter One	0	10,061	10,061

Note: Companies identified by the names they use in their advertising. *As of Sept. 30. Includes some English-language publications for foreign readers.

Sources: Competitrack Inc., FDIC