Ad Spending by Financial Companies

May 31, 2007, 10:08 a.m. EDT 1 Min Read

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Ad Spending by Financial Companies
In 2006. Dollars in thousands Published May 31, 2007 (Compare with 2005, 2004)
		Grand total	TV	Print	Radio	Internet	Outdoor
1	American Express Co	503,206	246,615	151,258	22,631	73,205	9,499
2	Visa USA Inc	416,441	294,243	82,509	15,352	16,070	8,267
3	Citigroup Inc	411,796	193,040	175,623	8,402	24,288	10,445
4	JPMorgan Chase & Co	372,170	191,609	115,442	18,799	27,784	18,537
5	Mastercard International Inc	340,428	244,004	51,372	24,822	17,168	3,062
6	Capital One Financial Corp	320,272	247,618	10,684	7,028	53,043	1,898
7	Berkshire Hathaway Inc	232,160	165,775	4,506	34,294	9,649	17,935
8	Bank of America Corp	231,249	79,485	57,410	43,889	42,565	7,900
9	FMR Corp	229,992	60,616	68,026	2,889	97,128	1,334
10	TD Ameritrade Holding Corp	194,359	63,869	10,708	0	119,782	0
11	Charles Schwab Corp	177,219	72,085	29,442	91	71,140	4,461
12	Washington Mutual Inc	168,734	47,394	84,599	8,999	17,665	10,077
13	Morgan Stanley	163,974	67,777	37,884	3,084	52,791	2,438
14	E-Trade Financial Corp	141,127	17,548	33,612	246	89,671	50
15	Wachovia Corp	131,317	56,772	51,242	15,521	5,203	2,579
16	IAC/Interactivecorp	128,309	51,095	5,302	4,721	67,192	0
17	Scottrade Inc	112,362	4,616	2,289	491	104,966	0
18	White Mountain Insurance Group Ltd	102,897	99,577	104	2,835	382	0
19	T Rowe Price Group Inc	97,624	28,109	64,580	0	4,935	0
20	Bankrate Inc	91,522	0	91,500	0	23	0
21	State Farm Mutual Auto Insurance Co	87,044	24,272	20,556	14,661	11,144	16,411
22	Nationwide Mutual Insurance Co	87,024	53,052	15,672	9,362	6,221	2,718
23	Toronto-Dominion Bank	84,096	36,644	28,660	6,548	10,221	2,023
24	Wells Fargo & Co	83,869	18,552	22,957	29,002	6,685	6,672
25	UBS Ag	79,026	42,379	31,767	4,201	23	656
	Grand Total	4,988,215	2,406,744	1,247,703	277,865	928,942	126,961