Banks and Thrifts by Ad Spending

Published June 29, 2007, 10:08 a.m. EDT

Updated January 02, 1970, 9:08 a.m. EST

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Banks and Thrifts by Ad Spending

Banks and Thrifts by Ad Spending
In the first quarter of 2007. Dollars in thousands Published June 29, 2007
American Banker's '06 Ad Spending Roundup
		Grand total	TV	Print	Radio	Internet	Outdoor
1	Bank of America Corp	67,457.00	32,656.20	15,412.70	8,096.20	10,624.60	667.4
2	Citigroup Inc	52,699.00	45,573.90	3,196.10	169.6	3,397.70	361.7
3	JPMorgan Chase & Co	33,141.50	8,914.80	21,068.10	1,843.20	140.4	1,175.10
4	Capital One Financial Corp	28,773.40	16,064.90	1,572.20	401.4	10,712.50	22.4
5	Washington Mutual Inc	24,218.30	9,407.30	8,383.50	689.7	4,228.20	1,509.60
6	Wachovia Corp	22,504.00	7,385.50	4,985.10	3,709.60	5,866.40	557.4
7	HSBC Holdings Plc	15,322.80	5,708.80	3,291.70	127.5	3,223.20	2,971.50
8	UBS Ag	14,437.00	10,582.90	3,705.90	0	0.2	148
9	Suntrust Banks Inc	12,870.70	2,078.70	7,639.70	3,137.40	6.9	8
10	PNC Financial Services Group Inc	12,645.20	3,302.00	5,084.60	2,987.70	1,139.70	131.1
11	Fifth Third Bancorp	10,621.30	1,929.30	7,872.50	658.6	6.2	154.6
12	Royal Bank of Scotland Plc	10,538.30	4,076.10	5,550.10	15.6	210.5	686.1
13	Ing Groep Nv	10,283.30	5,173.40	812	21.5	3,344.40	932
14	Wells Fargo & Co	10,237.50	903	2,933.60	4,281.40	1,306.20	813.3
15	Regions Financial Corp	8,160.00	1,461.20	3,213.50	3,059.90	0	425.4
16	Toronto-Dominion Bank	7,079.60	147.2	4,409.70	843.3	1,547.50	131.8
17	Citizens Bank	6,353.30	26.5	5,643.50	99.6	13.8	569.8
18	Compass Bankshares Inc	6,168.00	0	1,613.60	4,541.10	6.3	7
19	National City Corp	6,150.90	1,192.30	3,061.50	1,023.30	26.2	847.6
20	Golden West Financial Corp	6,080.90	0	6,080.90	0	0	0
21	E-Trade Financial Corp	5,238.90	5,116.80	122.1	0	0	0
22	Credit Suisse Group	4,977.00	367	4,610.00	0	0	0
23	Keycorp	4,518.60	601.7	3,066.00	349.4	12.7	488.8
24	Barclays Plc	4,511.30	3,839.10	307.3	0	0.8	364.2
25	Bank of Tokyo-Mitsubishi Ltd	3,919.60	6.6	3,165.10	717	7.4	23.5
26	Sovereign Bancorp Inc	3,869.20	44.5	2,797.60	594.8	31.5	400.8
27	U.S. Bancorp	3,687.80	422.6	2,881.80	142.1	15.3	226
28	BFC Financial Corp	3,405.80	1.8	3,391.70	0	12.3	0
29	Countrywide Financial Corp	3,375.70	0	3,118.00	0	257.8	0
30	Commerce Bancorp Inc	3,231.20	445.9	2,626.40	0	0	158.9
31	Northern Trust Corp	3,068.50	584.6	2,483.90	0	0	0
32	TCF Financial Corp	2,295.80	148.1	1,292.60	668.2	7.6	179.3
33	Bank of Montreal	2,092.90	0	1,634.00	227.1	34.6	197.3
34	Comerica Inc	2,074.80	342.6	726.6	488.1	455.5	61.8
35	Provident Bank	2,066.30	82.7	1,204.00	682.7	15.4	81.7
36	RBC Financial Group	1,934.90	47.3	1,365.80	419.3	90.7	11.9
37	Bank of New York Co Inc	1,925.70	0	1,900.70	0	0	25
38	Astoria Financial Corp	1,807.40	0	1,807.40	0	0	0
39	Third Federal Savings & Loan	1,793.70	0	1,793.60	0	0.1	0
40	Sky Bank	1,771.30	614.8	686.5	362.2	0	107.7
41	BB&T Corp	1,747.80	168.1	827.3	513.2	0	239.2
42	M&T Bank Corp	1,661.10	21.4	1,604.30	3.1	32.2	0
43	Amsouth Bancorp	1,659.10	459.2	1,197.30	1.6	0	0.9
44	ABN Amro	1,645.10	65.3	1,544.90	24	10.9	0
45	Guaranty Bank	1,603.30	123.5	1,448.00	0	31.8	0
46	Huntington Bancshares Inc	1,519.90	27.4	1,358.00	95	4.9	34.7
47	Hudson City Savings Bank	1,517.80	0	1,517.80	0	0	0
48	Dollar Bank	1,508.30	0	846.8	363.4	227.5	70.7
49	Republic First Bancorp Inc	1,485.90	11.8	1,474.00	0	0	0
50	Deutsche Bank	1,388.60	78.2	824.3	0	486.1	0
51	Eastern Bank	1,351.40	769.9	157	207.6	216.8	0
52	Pff Bank & Trust	1,214.30	0	359.2	550.1	0	304.9
53	Marshall & Ilsley Corp	1,184.60	29.8	897.7	88.9	44	124.2
54	Bankunited Financial Corp	1,142.10	5.6	1,089.70	0	46.8	0
55	Mizuho Corp Bank Ltd	1,082.50	0	1,082.50	0	0	0
56	Charles Schwab Corp	1,070.70	5.2	1,065.50	0	0	0
57	Webster Bank	1,056.70	24.4	898.3	0	34.3	99.7
58	Flagstar Bancorp Inc	1,055.40	7.9	833.7	158.5	0.1	55.2
59	First National Bank	1,052.60	40.7	689.4	99.4	0.1	223.1
60	Ohio Savings Bank	1,050.80	0	1,031.20	0	19.6	0
61	Umb Financial Corp	1,025.10	3.1	1,015.40	0	0	6.6
62	Downey Savings Bank	957.3	0	950.8	6.5	0	0
63	Saul Centers Inc	897.5	0	886.9	1.5	1.5	7.7
64	Peoples Bank	850.8	6.3	709.6	10	0.1	124.8
65	Colonial Bancgroup Inc	804.1	1.4	766.1	0	0	36.6
66	U.S. Century Bank	796.4	0	779.9	0	0	16.5
67	MAF Bancorp	775.8	0	646.8	129	0	0
68	Sterling Bank & Trust	769.5	0	394.5	258.2	0	116.8
69	MB Financial Inc	754.4	11.2	525.1	157.3	1.8	59
70	Sterling Financial Corp	737.7	490.5	33.7	212.1	1.4	0
71	International Bank of Commerce	724.6	414	18.5	42.1	191	59
72	Newalliance Bank	702.3	7.2	669.4	0	0.2	25.5
73	Metlife Inc	696.1	0	696.1	0	0	0
74	Zions Bancorp	695.2	114.9	239.6	200	17.6	123.2
75	Mercantile Bancorp Inc	690.6	0	583	107.6	0	0
76	Commerce Bank	671.7	0	0	626.8	38.6	6.3
77	Apple Bank For Savings	662.6	0	642.2	0	20.4	0
78	Commerce Bancshares Inc	660.9	479.8	47.7	0	0	133.5
79	Columbia Banking Federal S&L Assn	643.3	0	637.8	0	0.1	5.4
80	Bancorp South Inc	629.4	256.2	301.1	0	0.7	71.4
81	Midwest Bank	627	0	507.2	18.7	25.7	75.4
82	Popular Inc	612	47.1	557.1	2.4	1.9	3.5
83	Great Florida Bank	609.4	0	609.2	0	0.2	0
84	Indymac Bancorp Inc	607.6	0	603.7	0	0.3	3.6
85	Banco Santander Central Hispano S.A.	600.4	0	527.1	0	0	73.3
86	Banner Bank	566.7	354.3	19.9	192.5	0	0
87	City National Banks	545.6	0	0	485.9	0.7	59
88	Cullen/Frost Bankers Inc	532.6	256.7	233.6	24.7	1.6	15.9
89	First Tn National Corp	522.2	49.6	298.4	23.3	8.7	142.2
90	First Niagara Financial Group Inc	513.9	1.8	512	0	0	0
91	Penn Federal Savings Bank	511.7	0	511.7	0	0	0
92	Marquette National Corp	499.8	0	487.9	10.8	0	1.1
93	Associated Bancorp	486.9	0	463.3	0	0	23.6
94	Fremont Bank	483.8	78.4	191.1	194.5	8.9	10.9
95	State Street Corp	478.9	3.2	439.4	0	1.3	35
96	Great Western Bancorp Inc	478.1	251	149.9	0	0	77.2
97	Amboy National Bank	471.2	0	403.6	0	67.6	0
98	Midfirst Bank	465.5	132.6	300.1	0	0.2	32.5
99	Dickinson Financial Corp	465.4	0	437.9	27.4	0	0
100	First National Bank of Omaha	464.8	0	0	0	464.8	0